Why We're Average

AVERAGE IS WHERE EXTRAORDINARY BEGINS.

Before anyone becomes great at something, they’re usually pretty average at it.

They make bad drawings. Miss the shot. Choose the wrong typeface. Forget their lines. Start over. And over. And over again.

The difference isn’t where they begin. It’s that they keep going.

Super Average was created for the makers, thinkers, dreamers and doers who are still figuring it out. The people who may not be the most talented, polished or recognized, but keep showing up anyway.

Because average isn’t an insult.

It’s a starting line.

BUILT BY CREATIVES. FOR FUTURE CREATIVES.

Super Average grew out of a Cleveland creative agency, a storytelling studio, and a lifelong belief in the power of making things.

We know what one opportunity can do. The right teacher, piece of equipment, scholarship, or moment of encouragement can change the direction of a young person’s life.

That’s why every purchase helps create more of those opportunities.

NOT JUST SOMETHING TO WEAR.

We make apparel and goods with a point of view. Some celebrate the Super Average mindset. Some come from our creative studios. Some are collaborations with people we admire. Some exist simply because we thought they would be fun to make.

Everything connects back to the same idea:

Keep creating.
Keep learning.
Keep showing up.

You never know when something average might become something super.

BE SUPER. STAY AVERAGE. SWAG ON.

Every time you buy something from Super Average, 7.3% of the sale helps support creative education, scholarships and opportunities for future makers.

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